Setting up a Facebook profile doesn’t cost much. You can also use it to share content, connect to your website, and interact with fans and followers for free once you’ve built your profile.
For any marketer working with a limited budget, that makes a Facebook page an incredibly valuable tool.
Before you can start using paid promotion tactics on Facebook, like Facebook advertising, you will need to build a Facebook Business Profile. So, planning your Facebook profile is the first step to mastering how to use Facebook for business.
This is how:
Build your Business Profile on Facebook:
- Go to facebook.com/create/pages.
- To get started, you need to log into a personal Facebook account, but your personal profile won’t show on your new business page.
- Choose the form of your page: company / brand or community / public figure
- Enter your info about your business.
Add brand images:
Upload your profile and cover images. Be sure to use Facebook’s ideal picture sizes so that they look their best.
Complete your Page info
Click Edit Page Info and fill out the parts below:
- Description: to identify who you are and what you do, 255 characters.
- Contact information: Fill in all the forms that you want individuals (including your website) to be able to access you.
Create your Facebook username
On Facebook, your username lets users find you. To build one, press Create Page @username. It can be up to a duration of 50 characters.
Marketing suggestions for your vanity URL on Facebook:
Choose the name of a search-friendly website. This would be the brand name in most circumstances.
Using a consistent username across social networks if necessary.
Add a call-to-action button
A call-to – action button offers a short and simple way for users to contact you, shop for your goods, or otherwise connect with your business. To set one up, click Add a Button under your cover photo.
Review your Facebook Page settings
You have custom power of who sees what on your profile through your Facebook Page settings. Take a peek to ensure that you understand, in particular, the privacy and security settings.
It’s that! Your Facebook Profile is ready to go and set up.
We’ve got you covered if you’d like a bit more guidance getting into the set-up process. Check out our full post on how to build a company Facebook profile.
It ‘s important to use the data on what’s working and what’s not and make changes and your Facebook marketing plan beyond measuring your progress. The details will show you what you can continue to do and which strategies you need to change.
You will enhance your success over time through a continuous loop of goal-setting, tracking outcomes, and tweaking your plan.
When it comes to Facebook marketing, there’s a lot to learn and it may all feel a bit daunting at first. Without spending a dime, the good news is you can get started. Then, once you develop experience, branch yourself into more nuanced tactics and paying promotions.